Welcome to the midweek newsletter, where we share with you the latest creative articles, stories, interviews and creative events.
Creative Stories
Too Little Too Late? Vogue Paris becomes Vogue France to Adopt a More Inclusive Outlook
The 100 year old publication sees its December issue drop the ‘Paris’ and instead adopt ‘France’ to align with its sibling publications from British Vogue to Vogue Italia. The publication claims this change is motivated by a desire to showcase a more diverse side to French fashion. But in 2022 is this too little too late?
Creative Reach
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In Creative Conversation Series
In Creative Conversation with Tommy L Morenos
Talking to us from Moonbow’s studio in the heart of sunny Lisbon, London-born animator Tommy Levi Morenos enlightens us on breathing life into characters, the relationship between design and Japanese culture and the newly founded Moonbow Studio.
Creative Stories
Sofie Birkin: A Psychedelic Erotic Tarot Deck
Denver-based British illustrator Sofie Birkin marries erotica with spiritually in an irresistible fashion with the release of her beautiful new Erotic Tarot deck.
Creative Stories
Neuroscience and Marketing: What We Can Learn from Mad Men
“Neuromarketing” loosely refers to the measurement of physiological and neural signals to gain insight into customers’ motivations, preferences, and decisions, which can help inform creative advertising, product development, pricing, and other marketing areas.
Events
NOV 11th: The Ultimate Guide to SEO for Creative Entrepreneurs
NOV 18th: I have 99 problems, but lacking freelancing tools ain't one!
Creative Stories
The John Lewis Christmas Ad is Out! And it’s Futuristic…
For its 2021 Christmas spot, John Lewis appropriately focuses on the little things that matter after a rather depressing Christmas 2020. The ad was created by adam&eveDDB and directed by Mark Molloy.
Creative Stories
The Cinema That Moves You: Knom Redesigns The Filmoteca Española
For those unfamiliar, The Filmoteca Española is an institution, responsible for promoting and preserving Spain’s cinematographic heritage. Recently, the institution called for a redesign as a means to connect with the younger generation while still preserving the rich cultural heritage of Spanish cinema.
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