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In today’s edit 👇
Latest industry news
Freelance niche predictions
Top platforms for creating better content
Ditching the grind culture
Latest creative jobs
Can the McPlant burger convince the entire world to eat less meat? With its sheer capacity for scale, McDonald’s first big foray into meat alternatives carries a lot of promise for helping the company reach net zero emissions by 2050.
Video games the next therapy? A startup is using video games to treat health conditions.
Mark Zuckerberg has finally announced that Instagram will be adding NFTs.
VShojo, talent agency focused on avatar live streaming, raises $11M. The funding will be directed toward supporting new technology, merchandise, content creation and presence at events such as major conventions in the gaming and anime scenes.
Netflix to test adding fee for account sharing outside of households. The streamer has previously tried to crack down on password sharing by prompting users to verify their account credentials. It appears that the streamer is always on the lookout for £$$.
Tinder will now let users run a background check on their matches — and boot users with violent criminal pasts.
CDs are back! CD sales just rose for the first time in almost two decades. Joining a decade-long resurgence in vinyl
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All Your Digital Marketing Tools in One Place
Far too many freelancers overlook email marketing as a way to grow their freelance business.
In fact, most freelancers I’ve spoken with and coached over the last few years don’t actually have a email marketing strategy at all.
Often written off as “too complicated” or “not worth the time,” email marketing might just be one of the most lucrative marketing channels you’re completely ignoring.
In fact, email trumps social marketing in a big way when it comes to getting new business. One report suggests email may be 3 times more effective than social media when it comes to getting new customers or clients.
So while other freelancers are spending time pinning and Instagramming, you can surpass them all with a little concentrated effort in email marketing.
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Freelance niche predictions
Experts top predictions for creative freelancers. Carve out a niche. You'll earn more, not only because it makes it easier to land clients, but because it saves you time. Here are the next three spaces you should consider following:
Cannabis space → As cannabis has become legalised for medical and recreational use in an increasing number of countries over the past three to five years, branding is having to change and adapt the attitudes surrounding the now semi-legal drug. For creatives, this means graphic designers, illustrators, branders and creative directors will have the chance to contribute to an evolving global image and attitude surrounding cannabis.
NFTs space → The NFT market has given freelancers and creatives the opportunity to monetise their intellectual property without having to give up the rights on their content. As more and more people start adopting NFTs, it means there will be an increase in users and this means more opportunity to make money freelancing and doing creative work. There are also several opportunities to begin contributing your creative talents to other company projects.
Vegan space → Businesses (brands/restaurants and media companies) are searching for creatives and freelancers to join their teams and projects to convince people to convert from meat to plant-based foods as the demand for plant-based foods grows. It's an interesting environment with a wide range of possibilities.
Content, content, content! When it comes to marketing, content seems to be all that counts these days. But how can we push our content to stand out among the heavily trafficked market? Here are a few platforms that will be sure to help you market yourself and your brand online.
‘Grind culture’ or ‘hustle culture’ is a familiar term in the creative industries and refers to the societal standard that you must exert yourself at 110% capacity to succeed. You don’t stop when you’re tired; you stop when you’re done. And throughout all of this, you must embrace the façade that you absolutely LOVE what you do, no matter the pain it may cause. Think Emily in The Devil Wears Prada “I love my job, I love my job, I love my job…”
In recent months, partially thanks to the blunt and bitterly authentic tone of TikTok, many of us are reevaluating grind culture in a way that’s pushing us to switch careers or change how we work forever. One TikTok in particular has recently gone viral. Published by Rama (@ramalauw) his video mocking capitalism and grind culture has attracted almost 2 million views and over 450k likes…
🤳 Interesting: Drive & Listen simulates cruising through cities across the globe, complete with local radio stations and street noise.
🪐 Wow: An exercise to determine what kind of manager you have, and, based on the results, figure out how to help them best help you.
🥸 Useful: An sheduling and utopost tool for instagram - storrito.
Featured job openings 💸
NM Productions: Freelance Editor (UK)
Polar Media: After Effects Editor (UK)
BoxPlay: Video Editor (UK)
Discovery: Production Facility Supervisor (UK)
VICE: Creative Designer & Researcher (UK)
Bridge & Tunnel: Freelance Motion Graphic Designer (Social Media) (UK)
Browse more open roles, or add your own, at The Creative Lead job board.
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