Hello, Wednesday!
Today’s advice… make sure your niche can weather storms and that you're not putting all your eggs in one basket. Covid has certainly shown that some industries can be decimated by outside influences. If you're going to specialize, be sure that your niche won't suffer when the economy turns down or be affected by other outside influences. Having multiple revenue streams with residual income will ensure you stand strong. - Jason Wilson, Strategy, LLC
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In today’s edit 👇
Latest news
‘The Electrician’ - NFT novel project
Reasons why you need a career mentor at every stage of your career
How to go from freelancer to multimillion-£$ agency
Twitter may be adding a built-in podcasts tab. Potentially expanding its audio offerings.
TikTok Live to debut first fully produced sketch comedy show and channel with Sam Greay-Backed ‘Stapleview’
Amazon set to close bookstores, other shops in retail shift to groceries, fashion. Closures include “4-Star” stores selling hit products and “pop up” stores near malls
Twitter will start showing crowd-sourced fact checks to some users. A pilot program of Birdwatch was launched in 2021.
A 12 year old, makes £750,000 selling NFTs: Child cryptocurrency expert's digital artwork now trades for £3MILLION- and he hasn't even got a bank account.
7 Ukraine filmmakers report from the front lines of the war. Ukraine directors under fire renew calls for a complete cultural boycott of the aggressor nation: 'lower the iron cultural curtain around Russia.'
Spirit Awards: ‘The Lost Daughter,’ ‘Reservation Dogs’ win big. 'CODA' star Troy Kotsur continued his winning streak, and Netflix earned its first best film win.
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‘The Electrician’ Is an NFT Novel Written by It’s Readers
“The Electrician,” which its creators describe as a “generative art campaign,” is one such NFT project about to make headlines. Its final form will be a graphic novel set in a not-too-distant dystopian LA, completely funded and generated by the people who purchase the NFTs composing it. It is the first project of its kind, spearheaded by a team who’s worked on some of Hollywood's biggest franchises including Avatar, Transformers, and The Mandalorian. Over 10,000 NFTs will make up the entire graphic novel, from what the characters wear, to the decisions they make.
The novel will follow the story of “The Electrician” as he navigates a climate-changed and corruption-ravaged LA that has been turned on its head by greedy real estate developers and massive income inequality.
Time will tell whether this user-generative NFT format takes off or not. But regardless, the idea of increased media participation isn’t going anywhere, and moving forward, we can expect to have much more say, and even direct involvement, in what it is that we consume.
Continue reading → wishu
Reasons Why You Need a Career Mentor at Every Stage of your Career
As a freelancer, you are the company. While this is a liberating way of life, it can also feel lonesome and without guidance especially at times where you are drowning and/or accelerating in work (by means of skill, workload or just general advancement).
During these times, we often find ourselves in need of guidance to help clear the cobwebs and learn what and how to prioritise our work. Finding and developing a relationship with a career mentor is often associated with the beginning of a creative career, however, guidance and mentorship are crucial at every developmental stage. Realistically, there’s always going to be someone at a more advanced stage of your career path than you are, and finding someone at that stage who is willing to pass down the earnt wisdom can be a great way to prevent making some common errors as well as gain insight second hand.
Continue reading → wishu
What Coinbase’s Super Bowl Ad Reveals About the Future of Tech, Crypto and Advertising
In mid February of this year, American cryptocurrency exchange platform, Coinbase, broke the internet with a $14m 60-second Super Bowl ad spot showing nothing more than a QR code bouncing around the screen. Some say it has changed the face of advertising for the 2020s and beyond.
The floating QR code that allowed new users to claim $15 worth of Bitcoin and existing users to sign up for a $3 million Bitcoin giveaway. While there were reports of Coinbase crashing for some users, the QR code’s landing page got a whopping 20 million hits within just one minute of the ad airing.
Continue reading → wishu
How to go from freelancer to multimillion-£$ agency
Top 2 tips for freelancers looking to reach the next level…
Jump on an Emerging Trend and Niche Down → If you’re launching tomorrow and want a shortcut to becoming a premier agency, specialize in/focus on an emerging trend.
Find Clients With a Bottom-Up Approach and Lead With Value → An added benefit of having a clear focus is that niche client bases are easier to find. You don’t need to think about a “spray and pray” approach to lead gen. Instead, think bottom up.
Access our premium deep-dive article on this topic including all 4 tips from experts:
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