A fresh, new week and we’re leaning into the latest creative updates and industry news. Today we’re highlighting afterglow, the latest product exploring sexual wellness through a more candid lens.

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The Creative Brand News

Kickstarter says it’s switching to crowdfunding via the blockchain. The company is financing an independent organization to build a blockchain that it will move onto next year. read further → the verge

Netflix Wants to Own Online News About Its Content, Too… A new website, Tudum, will host news like renewals and consumer content about series and films, marking the latest editorial effort by the streaming giant. read further → hollywood reporter

McDonald's pledges $250M to new franchise owners to help increase diversity. read further → business fast

This Week’s 🔥 Topic

‘The Worst Ad Ever?’: Peloton’s Controversial Feature in Sex and the City Reboot

Fitness equipment maker Peloton’s shares have gone down by 16% since the show’s first airing on 9th December.

If you haven’t already heard, the Sex and the City reboot, entitled ‘And Just Like That’ saw the death of Mr.Big – an iconic character who plays Carrie Bradshaw’s (Sarah Jessica Parker) husband – via heart attack after using his Peloton for exersize.

read further → Wishu

Product of the week - This week’s newsletter is in partnership with afterglow

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Creative Reach is a paid sponsorship that helps support The Creative Newsletter and is seen by our 11,000+ subscribers. Reply to this email or visit wishu.io/sponsor-wishu/ to book an ad and help support the creation of this newsletter. Sponsors include Thinkific, Agorapulse, Adobe, Wynter and more 👇

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How to make 2022 a better year - How to Begin is the blueprint for anyone who’s felt stuck or stymied … and wants to be more ambitious for themselves and for the world in 2022.

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⚡️ Pantone’s Colour of the Year: 2022

Pantone’s put its thing down, flipped it and reversed it this year. Every year, the colour partner for graphic and textile design chooses the colour of the year. However, this year, rather than choose an existing colour, Pantone has created one of its own…

Reveal the colour → here

Movies & Exhibitions

Movie #1 - The Power of the Dog 🐕

Movie #2 - Steven Spielberg’s. West Side Story 🙌🏼

Movie #3 - Licorice Pizza 🍕

Exhibition - Noël Coward: Art & Style

Noël Coward was an extraordinary person who led an extraordinary life, and now a free exhibition at the Guildhall Gallery is throwing a little light on the man, the myth he created, and that star quality that surrounded him. It’s curated by a bona fide Coward superfan, Brad Rosenstein, who has already put on acclaimed exhibitions across the U.S. The basic idea behind it is to show the enormous cultural ripples Coward produced, uplifting the nation through two world wars and one Great Depression, and how those ripples are still felt today…

Details: Noël Coward: Art & Style runs at the Guildhall Gallery from now until 23rd Dec 2021. Tickets are free, but must be pre-booked. You can find out more, and secure your spot at the website right here.

Don’t forget to share it with your peers and friends 🙌🏼

Thanks for reading & see you tomorrow 💕