Hello, Tuesday! Did you know that… the most common content marketing tactics are blogging (65%), social media (64%), and case studies (64%).
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In today’s edit 👇
The latest news
‘The Bubble’
Should I still bother with TikTok: the app’s pros and cons
How Ukrainian ad agencies are battling the propaganda War
Ad of the week
YouTube is reportedly paying podcasters to film their shows. People close to the situation told Bloomberg that YouTube is offering individual shows $50,000 and up to $300,000 for podcast networks, potentially to fund filmed episodes and other video-based content.
Ukraine selling NFTs to fund war against Russia. Ukraine's government has said it will issue non-fungible tokens (NFTs) to fund its military as they defend the country against the Russian invasion. The announcement by deputy prime minister Mykhailo Fedorov comes in the same week the country raised more than £200m from the sale of war bonds.
Disney Plus is introducing a cheaper, ad-supported subscription this year and internationally next year. No word on how much cheaper it’ll be, though.
People are booking Airbnb rentals in Ukraine to funnel money to Ukrainians. People looking to help Ukrainians from afar have been booking empty Airbnb rentals in Ukraine’s hardest hit areas, as a way to quickly send cash to the country under siege from Russian forces.
Netflix has suspended its service in Russia to protest the country’s full-scale invasion of Ukraine.
TikTok temporarily bans new video creation in Russia. In response to Russia’s “fake news” law
‘The Bubble’: All-Star Cast Attempts to Make Movie During Pandemic in New Judd Apatow Comedy
Directed and produced by Apatow and co-written with Pam Brady, The Bubble sees a group of actors and actresses who get stuck in a hotel pandemic bubble as they attempt to finish a Cliff Beasts sequel — a franchise about a species of dinosaur who can fly and threaten humankind.
The comedy is reportedly inspired by the real-life production of “Jurassic World: Dominion,” which faced numerous pandemic-related delays that forced the cast to remain in the United Kingdom for months.
Should I Still Bother With TikTok: The App’s Pros and Cons
It’s safe to say that TikTok is no longer considered a rogue app for teenagers dancing. Brands, artists and celebrities are building huge fan bases and communities on the app on a mainstream scale.
At the same time, creatives have expressed frustration with the platform in that it limirates art by requiring accounts to be ‘niche’ and thus narrow plus it only seems to promote videos that use trending sounds and are humorous rather than videos which market the artist’s hard work.
A common reason behind why many are put off downloading TikTok is the pressure to create mass content as the app does favour the more frequent users. However, unlike Instagram, authenticity is the key to impress on TikTok. When you keep things real and genuine, you make your buyers more likely to believe that your business does more than just sell products. Doing this might seem tricky, but focus on the story you are trying to tell. Key in on narratives that show your business going beyond sales and emphasise the human element. In a nutshell, authentic content attracts quality leads, you can leverage content creators who have influential power to make a name for your brand.
Continue reading → wishu
How Ukrainian Ad Agencies Are Battling The Propaganda War
Kyiv-based Banda is one of a number of agencies creating heartbreaking creative work to raise global awareness and support for its country.
With Ukrainian cities being surrounded and bombarded by invading Russian troops, much has been rightly made about Ukraine President Volodymyr Zelenskyy’s skills as a social media communicator. Kyiv-based ad agency Banda has also been creating work to raise awareness and rally global support for Ukraine and its people. On Monday, the agency posted a video to Instagram with the hashtag #StandwithUkraine that is a compilation of heartbreaking war-zone images, and a cry for help.
Continue reading → Fast Company
Ad of the week
Airbnb
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