Cardi B as the latest creative director for Playboy?
Metaverse replacing zoom calls?
Tinder finally understanding its users?
355, movie of 2022?
Let’s explore ⚡️
Top Creative News
Remote Work, Job Interviews, Business Meetings And Live Events Will All Be Conducted On The Meterverse In The Near Future. Instead of Zoom calls, you can interact with co-workers and clients in a virtual environment that feels real. You can purchase homes, play video games, interact with family and friends, attend concerts of your favorite bands along with friends, sporting events, shop, try on clothes at a store and buy items.
The Creative Approach to Tackling Climate Change. As a creative, it can be often depressing to hear about the poor effect some creative industries have on the environment. Take the fashion industry, for example, it accounts for about 8-10% of global carbon emissions, and nearly 20% of wastewater. Furthermore, the pandemic became a prequel to the climate crisis, showcasing habitat destruction, animal welfare, economic slowdown, falls in carbon emissions, urban animal takeovers and further shared signifiers. The dynamics of global versus national, health versus business, the deals that decide who gets what, how, when and where are all here in a moment that reveals the cracks before we are ready to mend them.
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Ocean Outdoor: Out Of Home Advertising Now Sits Inside the Metaverse. Ocean Outdoor – a facilitator of digital connectivity in the OOH (Out Of Home) world – are jumping on the exciting bandwagon. The company will be able to advertise on digital billboards within video games and the metaverse after the outdoor company was awarded a partnership with in-game advertising company Admix.
Warner Bros. puts 'Matrix' tweets at center of global DOOH campaign. By bringing local tweets to digital billboards in real time, Warner Bros. hopes to engage fans in the excitement surrounding the first "Matrix" film in nearly 20 years. Fans can tweet #TheMatrixResurrections for a chance to be on a billboard in their city.
Tinder debuts ads from newly- appointed creative agency. Tinder embraces users' quirks in first work from new AOR. Just as many people are tentatively resuming in-person dating, Tinder is back in the marketing game with a new partner in agency Mischief @ No Fixed Address. The duo's first campaign, out this month, highlights the niche interests of some users and celebrates the folks who embrace the unique personality of a dating partner, odd quirks and all.
Playboy secures Cardi B as creative director: ‘She’s the embodiment of the brand’. Playboy has tapped music star and rapper Cardi B as its first creative director in residence, as well as founding creative director and founding member of an upcoming platform, Centerford.
What you may have missed 👇
Movies & Exhibitions
The 355 - When a top-secret weapon falls into mercenary hands, a wild card CIA agent joins forces with three international agents on a lethal mission to retrieve it, while staying a step ahead of a mysterious woman who's tracking their every move.
Releases January 7, 2022
Francis Bacon: Man and Beast - This powerful exhibition will focus on Bacon’s unerring fascination with animals: how it both shaped his approach to the human body and distorted it; how, caught at the most extreme moments of existence, his figures are barely recognisable as either human or beast.
Starts 29th January - Ends 17th April 2022
Royal Academy of Arts
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