This week's creative rundown 👉
Latest creative trends, NFTs, opportunities, creative inspiration & more!
Hi Friday 👉 Hello Weekend! 🎉
Is it just me or has this week been longer than usual?
Fun fact: The designer of the green code in The Matrix was actually inspired from his wife’s sushi recipe. (cnet.com).
In this weekly newsletter, we’re going to be exploring the world of NFTs and if it’s something worth jumping on. Exploring top creative trends, latest news, and creative inspirations!
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Top creative trends
🔥→ BTS Videos: Product/still photographers catching the eye of big clients with behind the scenes videos (check out the example)
Let’s talk about NFTs
What is a non-fungible token?
NFTs are "one-of-a-kind" assets in the digital world that can be bought and sold like any other piece of property, but which have no tangible form of their own. The digital tokens can be thought of as certificates of ownership for virtual or physical assets.
How do NFTs work?
With NFTs, artwork can be "tokenised" to create a digital certificate of ownership that can be bought and sold. As with crypto-currency, a record of who owns what is stored on a shared ledger known as the blockchain. The records cannot be forged because the ledger is maintained by thousands of computers around the world. NFTs can also contain smart contracts that may give the artist, for example, a cut of any future sale of the token.
Top creative news
Netflix, Disney+ and HBO Max are debuting a new feature “watch together” that allow multiple people to stream titles simultaneously.
Fortnite, Roblox and Twitch are introducing features to experience live music in a communal setting.
Unboxed: Creativity in the UK will bring people together either in person or through digital media. The festival, backed by £120 million of government funding, will touch all corners of the UK, with projects moving to different locations across the UK to reach as big an audience as possible.
Creative resources, tips and inspiration
Publishing house Phaidon has released a stunning continuum of 316 African artists from 51 countries selected by a panel of art historians, critics, curators and other specialists in the field. Read further
Studio Blackburn on its We Imply Inexperienced Marketing Campaign. The objective of the campaign is to grow awareness that rail is the greenest form of public transport and “demonstrate how rail is supporting the government to achieve its net-zero carbon goal, making the case for investment in decarbonising the railway”. Read further
Why, it could be Greased Lightnin’! Ray Knox has Produced a Collection of Classic Car Portraits. Captured all over London at night time, the photographer was motivated to shoot the capital’s soon-to-be-scrapped cars after being forced to sell his own Fiat Punto. Read further
German Artist Frida Chin’s Illustration Turns the Male Gaze onto Masculinity. Read further
Virgin’s Latest Product is a Breakfast Cereal…Okay? Read further
Candles That Smell of the Nostalgia We Felt in Lockdown? Yes, please… Read further
Premium content 🔐👇
Portfolio shoutout ⚡️
Marcus Peel - Photographer
A London-based, multi-award-winning photographer working on commercial assignments and fine-art projects. Architecture serves as Marcus’s inspiration. It’s compatible with the way that he views the world and how he responds to it through the camera. Marcus is a perfectionist at heart which is fundamental to his photography; both in the observation of light and form, as well as composition.