Top resources for the modern day freelancer ✨ The con that tricked dozens into working for a fake design agency 🎬 and more!
Hello, Thursday! Did you know that… Including a video on your landing page can boost your conversion rate by up to 80%.
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In today’s edit 👇
Web3 and digital marketing
Top 8 resources for the modern day freelancer
How will office of the future look like?
Please stop using these phrases in meeting…
26+ new job opportunities - Jobs newsletter
Reese Witherspoon’s Hello Sunshine, World of Women Partner to Adapt NFTs Into Movies, TV Shows. Reese Witherspoon is teaming up with World of Women, a women-led NFT collective, to adapt their cryptoart into films and television shows. Nobody knows what that will look like, but Witherspoon might just be more interested in demonstrating the digital art form's storytelling possibilities.
Jobfished: the con that tricked dozens into working for a fake design agency. Madbird, a British design agency, turned out to be a complete fake business... But that wasn't discovered until it had hired dozens of people around the world and was on the verge of signing deals with companies.
We’ve written a couple articles on the shift from Web 2.0 to 3.0 but today’s focus is on how the change will affect digital marketing for us independent business owners, freelancers and creatives.
Just to recap on what Web 3.0 is and how it is different to our current (2.0) version of the internet;
Web 1.0. — We click and type (1980s to 2005)
Web 2.0. — We swipe (2005 – present)
Web 3.0 — We immerse and engage with people in Virtual Reality worlds (future and the metaverse).
With Web 3, apps won’t be delivered from corporate servers but instead will reside on independent Nodes across a multitude of servers owned by the public. This is known as a decentralised Application. Such apps don’t rely on a single entity to set up and maintain the infrastructure but instead run on P2P networks or blockchain technologies (remember Napster from the 90s). Such technologies help to democratise the creation and ownership of Content and protect against a singular corporate entity deciding to shut it down.
So, how will decentralisation affect our digital marketing as creators?
Continue reading → wishu
We’re only 8 weeks into 2022 and there’s already a lot to keep on top off. The metaverse is growing, our mates are selling NFTs, the TikTok algorithm gets more confusing by the second and that’s just the tip of the iceberg. To help keep things more manageable, we have put together a list of resources to help you stay ahead of the game as a freelancer in 2022.
Discover the 8 resources 👇
Paymo – for invoicing;
Sprout Social – for social media marketing;
Wishu – for marketing;
Mailshake – for outreach;
The Commercial Creative – for the latest marketing news, resources, social media trends, and more;
Mention Me – for referrals;
Meditation and manifestation – for focus;
Canva – for vision boards.
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The coronavirus lockdowns have brought many elements of change to our lifestyles. It has particularly interesting monitoring which of these changes have stayed over the past two years. Most of the changes were spurred by terror, fear and necessity but naturally, changes spurred by fear rather than choice aren’t likely to stay. While our introvertism could have only lasted so long, the lockdowns, rather than set definite changes, spurred and sparked evolution and progress in how we work and socialise.
Continue reading → wishu
After almost two years of zoom working, we’re on our way to becoming fluent in the language of remote working.
Nevertheless, as we edge the two year pandemic mark in March, let’s take a look at some phrases we are done hearing on Zoom, Google Chat and other remote working platforms. This article is inspired by Harvard Business Review’s article on a similar topic.
Check out the phrases → wishu
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